Two Truths Every Author Should Understand

These days it doesn’t matter if you are indie or traditionally published, there are two truths that every author needs to understand. A social media framework is critical to your success. You need to start building it BEFORE your book is written. Building a solid,...

Keep Your Friends Close & Your Social Media Followers Closer

Featured guest post by Chelsey Bentley, founder and chief marketing consultant for Bentley Communications Group. So you’ve started social media accounts for your business? Welcome to the world of social media management! Social media management is more than making...

Facebook Did it Again and You’re Not Gonna Like It!

No, I am not losing my mind. I DID post a message on my personal Facebook account for friends and family, only to have the content mysteriously disappear two hours later. What happened? Facebook did it again, and you’re not gonna like it. They decided the...

Facebook Interactions Indicate Plea for Understanding, Acceptance

In a presentation on social media I heard recently, the speaker theorized that Facebook interactions — particularly liking and sharing quotes and photos — indicate an internal (and sometimes unknowing) need for social status. When he made the statement, my face...

Twitter Lists Provide Interesting Labels

I received the most wonderful compliment. It wasn’t made directly to my face; but no matter — still counts in my book. The nature of this compliment? A Twitter list that labeled me. The last time I checked my Twitter lists, I clicked on the tab to see what lists...

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